{"version":"1.0","provider_name":"Le Blog GERESO","provider_url":"https:\/\/www.gereso.com\/actualites","author_name":"Val\u00e9rie Vax","author_url":"https:\/\/www.gereso.com\/actualites\/author\/v-vax\/","title":"Les secrets du Data Driven Marketing - Le Blog GERESO","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"3zx3kLw0f4\"><a href=\"https:\/\/www.gereso.com\/actualites\/2024\/08\/26\/secrets-data-driven-marketing\/\">Les secrets du Data Driven Marketing<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.gereso.com\/actualites\/2024\/08\/26\/secrets-data-driven-marketing\/embed\/#?secret=3zx3kLw0f4\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Les secrets du Data Driven Marketing\u00a0\u00bb &#8212; Le Blog GERESO\" data-secret=\"3zx3kLw0f4\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.gereso.com\/actualites\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.gereso.com\/actualites\/wp-content\/uploads\/2024\/08\/secrets-data-driven-marketing.jpg","thumbnail_width":600,"thumbnail_height":400,"description":"Qu&rsquo;est-ce que le Data Driven Marketing&nbsp;? Le Data Driven Marketing se r\u00e9f\u00e8re \u00e0 l&lsquo;utilisation des donn\u00e9es collect\u00e9es sur les consommateurs pour orienter les d\u00e9cisions marketing. Ce sont les comportements et d\u00e9clarations des clients et prospects qui orientent quasi enti\u00e8rement les actions marketing gr\u00e2ce \u00e0 la collecte et l\u2019exploitation des donn\u00e9es. Les donn\u00e9es analys\u00e9es sont issues [&hellip;]"}