{"id":44466,"date":"2025-06-10T09:30:25","date_gmt":"2025-06-10T07:30:25","guid":{"rendered":"https:\/\/www.gereso.com\/actualites\/?p=44466"},"modified":"2025-06-10T09:30:27","modified_gmt":"2025-06-10T07:30:27","slug":"conference-marketing-indispensable-transition-environnementale-societale","status":"publish","type":"post","link":"https:\/\/www.gereso.com\/actualites\/2025\/06\/10\/conference-marketing-indispensable-transition-environnementale-societale\/","title":{"rendered":"Conf\u00e9rence \u00ab Marketing : l&rsquo;indispensable transition environnementale et soci\u00e9tale \u00bb"},"content":{"rendered":"\n<h2>D\u00e9tails de la conf\u00e9rence&nbsp;:<\/h2>\n<h3 class=\"section-title\"><span class=\"title-inner\" data-animation=\"fadeInRight\" data-animation-delay=\"500\">DATE&nbsp;:<\/span><\/h3>\n<p>Mardi 27 mai 2025 de 18h15 \u00e0 20h<\/p>\n<h3 class=\"section-title\"><span class=\"title-inner\" data-animation=\"fadeInRight\" data-animation-delay=\"500\">R\u00c9SUM\u00c9&nbsp;:<\/span><\/h3>\n<p>Face \u00e0 l\u2019urgence environnementale, aux attentes citoyennes et \u00e0 la n\u00e9cessit\u00e9 de repenser nos mod\u00e8les \u00e9conomiques, le marketing est \u00e0 un tournant d\u00e9cisif.<br>\nComment sortir des logiques d\u2019hyperconsommation pour adopter des strat\u00e9gies \u00e0 impact positif&nbsp;?<br>\nComment les marques peuvent-elles se r\u00e9inventer, sans greenwashing, et avec coh\u00e9rence&nbsp;?<\/p>\n\n<p>\u00c0 l\u2019occasion de la parution de son ouvrage \u201c<strong>Marketing&nbsp;: l\u2019indispensable transition environnementale et soci\u00e9tale<\/strong>\u201d publi\u00e9 chez GERESO \u00c9dition, Bertrand Espitalier vous invite \u00e0 une soir\u00e9e in\u00e9dite autour des enjeux majeurs de la transition dans les m\u00e9tiers du marketing et de la communication.<\/p>\n\n<p>Lors de cette rencontre, il proposera un regard \u00e9clairant sur l\u2019\u00e9volution du marketing moderne et partagera des outils concrets pour enclencher le changement au sein de votre organisation. Une table ronde d&rsquo;experts viendra enrichir le d\u00e9bat avec des t\u00e9moignages inspirants et des retours d\u2019exp\u00e9rience issus de secteurs pionniers.<\/p>\n\n<p>En seulement 1 heure, repartez avec des id\u00e9es cl\u00e9s et des leviers d&rsquo;action pour transformer durablement vos pratiques marketing et renforcer l\u2019impact positif de votre marque.<\/p>\n\n\n\n\n<p><strong>3 bonnes raisons de participer \u00e0 cette soir\u00e9e gratuite&nbsp;:<\/strong><\/p>\n\n<ul>\n<li>Comprendre pourquoi et comment engager son marketing dans une transition environnementale et soci\u00e9tale.<\/li>\n<li>D\u00e9couvrir des pratiques concr\u00e8tes et innovantes, issues du terrain.<\/li>\n<li>S\u2019inspirer d\u2019acteurs engag\u00e9s pour initier le changement au sein de votre entreprise.<\/li>\n<\/ul>\n\n<h3 class=\"section-title\"><span class=\"title-inner\" data-animation=\"fadeInRight\" data-animation-delay=\"500\">INTERVENANT&nbsp;:<\/span><\/h3>\n\n\n<p><strong>Bertrand Espitalier<\/strong> est le fondateur d\u2019EngageX, le cabinet de conseils en marketing durable et communication responsable. Il a accompagn\u00e9 de nombreuses entreprises et organisations telles que La Poste, SNCF, Michelin, Carrefour\u2026\n\n<\/p>\n\n\n\n\n<h3 class=\"section-title\"><span class=\"title-inner\" data-animation=\"fadeInRight\" data-animation-delay=\"500\">CONF\u00c9RENCE&nbsp;:<\/span><\/h3>\n<h4>Replay de la conf\u00e9rence&nbsp;: \u00ab\u00a0Marketing : l\u2019indispensable transition environnementale et soci\u00e9tale\u00a0\u00bb&nbsp;:<\/h4>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"PAROLES D&#039;AUTEUR - Betrand Espitalier - Marketing : l&#039;indispensable transition environnementale\" width=\"644\" height=\"362\" src=\"https:\/\/www.youtube.com\/embed\/Aew7rtyPsE4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n\n\n<p><article class=\"obj_encart-formation\">\n<div class=\"ctn_encart\">\n<h3>L&rsquo;ouvrage<\/h3>\n<h2>&nbsp;MARKETING&nbsp;: L&rsquo;INDISPENSABLE TRANSITION ENVIRONNEMENTALE ET SOCI\u00c9TALE&nbsp;<\/h2>\n\n<p><strong><img decoding=\"async\" class=\"size-full wp-image-8994 alignleft\" src=\"https:\/\/www.gereso.com\/actualites\/wp-content\/uploads\/2025\/06\/ECOM.jpg\" alt=\"Marketing : l\u2019indispensable transition environnementale et soci\u00e9tale\" width=\"140\" height=\"130\"><\/strong><\/p>\n\n\n<p>Biodiversit\u00e9 en d\u00e9clin, changement climatique, pollution\u2026<br>\nFace aux d\u00e9fis environnementaux et soci\u00e9taux sans pr\u00e9c\u00e9dent, il est urgent d\u2019agir !<\/p>\n\n<p>Mais comment allier marketing et durabilit\u00e9 sans tomber dans le pi\u00e8ge du greenwashing ? <\/p>\n\n<p>Et si le marketing ne se limitait plus \u00e0 stimuler la consommation, mais devenait un levier de la transition \u00e9cologique&nbsp;?<\/p>\n\n<p>Ne pourrait-il pas encourager une consommation responsable, rendre le durable attractif et repenser nos mod\u00e8les \u00e9conomiques&nbsp;?<\/p>\n\n<p>Destin\u00e9 aux professionnels, aux \u00e9tudiants et aux dirigeants, cet ouvrage explore pourquoi et comment le marketing doit \u00e9voluer pour r\u00e9pondre aux enjeux actuels.<\/p>\n\n<p>\u00c0 travers des exemples inspirants, des t\u00e9moignages d\u2019entreprises pionni\u00e8res et des fiches pratiques, il offre une approche concr\u00e8te et pragmatique, loin des discours id\u00e9ologiques. Vous y trouverez des cl\u00e9s pour mobiliser vos \u00e9quipes et engager un marketing plus durable.<\/p>\n\n<p>Voici votre guide pour repenser le marketing de demain. Alors, pr\u00eats \u00e0 relever le d\u00e9fi&nbsp;?<\/p>\n\n<p>&nbsp;<\/p>\n<div class=\"ctn_btn\">\n<a class=\"obj_btn\" target=\"_blank\" href=\"https:\/\/librairie.gereso.com\/livre-entreprise\/marketing-et-commercial\/marketing-l-indispensable-transition-environnementale-et-societale-ecom.html\" rel=\"noopener\"><span>En savoir plus<\/span><\/a>\n<\/div>\n<\/div>\n<\/article><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9tails de la conf\u00e9rence&nbsp;: DATE&nbsp;: Mardi 27 mai 2025 de 18h15 \u00e0 20h R\u00c9SUM\u00c9&nbsp;: Face \u00e0 l\u2019urgence environnementale, aux attentes citoyennes et \u00e0 la n\u00e9cessit\u00e9 de repenser nos mod\u00e8les \u00e9conomiques, le marketing est \u00e0 un tournant d\u00e9cisif. Comment sortir des logiques d\u2019hyperconsommation pour adopter des strat\u00e9gies \u00e0 impact positif&nbsp;? Comment les marques peuvent-elles se r\u00e9inventer, [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[12,2262],"tags":[],"class_list":["post-44466","post","type-post","status-publish","format-standard","hentry","category-actualites","category-marketing-performance-commerciale"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conf\u00e9rence \u00ab Marketing : l&rsquo;indispensable transition environnementale et soci\u00e9tale \u00bb - Le Blog GERESO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gereso.com\/actualites\/2025\/06\/10\/conference-marketing-indispensable-transition-environnementale-societale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conf\u00e9rence \u00ab Marketing : l&rsquo;indispensable transition environnementale et soci\u00e9tale \u00bb - Le Blog GERESO\" \/>\n<meta property=\"og:description\" content=\"D\u00e9tails de la conf\u00e9rence&nbsp;: DATE&nbsp;: Mardi 27 mai 2025 de 18h15 \u00e0 20h R\u00c9SUM\u00c9&nbsp;: Face \u00e0 l\u2019urgence environnementale, aux attentes citoyennes et \u00e0 la n\u00e9cessit\u00e9 de repenser nos mod\u00e8les \u00e9conomiques, le marketing est \u00e0 un tournant d\u00e9cisif. 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